Stop Losing Leads. Start Closing Deals.

Helping You Close More Deals

from Cold Leads

Don’t let another lead fall through the cracks! This 25-day follow-up plan gives you the tools to stay

top of mind, re-ignite cold leads, and consistently close more deals.

MEET THE FOUNDER & CEO

Hey, I'm Marissa!

Real estate coach, lead conversion strategist, and founder of The Conversion Lab. After more than a decade as an agent, investor, and team leader, I know what it’s like to stare at a CRM full of cold leads, juggle nonstop follow-up, and wonder if anyone ever actually replies to those templates.

Now, I help real estate agents and teams build simple systems, clean up their lead flow, and write follow-up that people actually read and respond to. No more robotic messages or guessing what to say next. Just clear strategies, better conversations, and way more deals. If you're ready to finally take control of your lead flow and start closing, welcome to your new favorite place on the internet!

The Conversion Lab was created to solve the

#1 problem in real estate growth

Tired of losing deals to messy CRMs and inconsistent follow-up?

You’re not alone. Most agents struggle with disorganized systems and missed opportunities. You need a clear plan, proven tools,

and the right support to finally turn cold leads into consistent deals. Let’s build a business that works for you, not against you.

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Need Help With

Your Leads?

If cold leads and messy follow-up are slowing you down, you're not the problem—the system is. I help agents take control of their pipeline with a simple, effective strategy that turns ghosted leads into real conversations and consistent closings.